It should come as no surprise that managing an accounting firm has become more complex over the years. Accounting firm leaders are navigating increasingly complex tax legislation and accounting standards, managing a blended workforce, and juggling complicated internal projects and client needs. As internal and external complexity has grown, so has interest in automation and outsourcing. 

While both strategies have value, they're not a magic bullet that will solve the challenges firms face today. Rising to the challenge requires focusing on three areas: people, processes, and technology. Mark McAndrew, Director of Product Management at Wolters Kluwer, and Michelle Walsh, Chief Operating Officer at Edelstein & Company, discuss why things go wrong when you fail to focus on all three legs of the stool and strategies you can implement in each of these areas. 

Learning Objectives:

• List three essentials for managing complexity in a modern firm


• Define vetted strategies for improving talent, process, and technology


• Summarize how the right technology and tools are foundational to your firm

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