Join us for a conversation with Cecilia “Cece” Leung, CPA, Founder and Managing Partner, The Entrepreneur CFO. Between growing up in an Asian culture that valued deference and working in a male-dominated industry, it took Cece a while to find her voice as a leader and business executive. Today, she is the founder and CEO of The Entrepreneur CFO, focused on empowering growing companies with the support and financial insights they need to scale up and take their business to the next level.
Making the transition from accounting to business executive requires reflection, self-work, and flexibility. Join us for a conversation with Cece to learn about her journey to the C-Suite, as a Pan Asian American, navigating cultural expectations, corporate culture, and gender norms. We hope you join the conversation!
Jina is a consultant and speaker on diversity, inclusion, culture, and belonging. She creates training programs and workshops to help clients move forward in their D&I journey. She is a storyteller and speaks candidly about her experiences, hard lessons, and ‘aha’ moments that helped her understand the importance of individuality, the value of curiosity, and the courage it takes to “just” be yourself. Often described as “approachable” and “relatable” by her clients, she works with purpose and the intention of being engaging, practical, and immediately applicable to real-world situations. Jina draws from her unique background and mix of work experiences to offer examples and share insights designed to benefit everyone across the workplace ecosystem – executives, management, employees, and customers.
Previously, she was Principal Consultant at EtiennePartners (EP), a boutique consulting firm that offered a unique strategy development, workshops & coaching to leaders, executives and entrepreneurs. Co-founded with her husband, EP was a full-time partnership in both work and life. Although in different professions, their work often intersected around the importance of self-awareness in leadership and navigating conflict within teams. Combining their experiences, backgrounds, and work led to the development of their unique approach to D&I, which she continues to use in her practice today.
Cecilia "Cece" Leung is the founding partner of The Entrepreneur CFO, a global professional advisory firm helping growing companies with strategic insights to take the next leap forward. A graduate of Rotman Commerce at the University of Toronto, Cece has two decades of international financial services experience in New York, London, Switzerland, Hong Kong, and China. She has worked with prominent firms including JP Morgan, PricewaterhouseCoopers, and Ernst & Young, offering the best-in-class solutions to Fortune 500 and growing companies worldwide.
She has been featured in media outlets such as Good Day New York, PIX11 News, Quicken, and Money Girl. Cece is the best-selling published author of "Dear Accountant: Stories, Advice, and Explorations". The book shares the career journey of 20 thought leaders from various accounting disciplines, sharing their stories and mentorship advice. The book has become an outstanding resource, not only for those with an interest in accounting, but also for anyone who is contemplating their next career move.