Content Provider
Wilsontaylorlogo
Handout Materials
Presentation Slides
Additional Materials
Additional Handout
Webinar Technical FAQs
Free cpe webinars
Use the News: Media Rules of the Road and News Pitch Workshop

USE THE NEWS: MEDIA RULES OF THE ROAD AND NEWS PITCH WORKSHOP

Cost Free
Presentation Length 1.5 hours

Recorded DateDecember 14, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Isn’t it frustrating to see a news story featuring a practice just like yours - or worse, a competitor - and wonder how they got quoted and you didn’t? Winning the attention of a news editor is smart timing, a good pitch, and knowing how business news decisions are made. Presented by a nationally published business journalist, this course will give you a behind-the-scenes look at how news stories are put together and how you can get in on them. 

Learning Objectives:


  • Recognize the unique value of media coverage for building reputation and trust with potential clients

  • Identify the role of news coverage in “being found” on the internet

  • Identify how business journalists decide what is news and what is not

  • Define two ways to create news hooks that journalists need and want

  • Arrange potential news pitches and get immediate feedback

Not logged
PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
Linkedin
Wilsontaylorlogo

Joanne has written extensively for consumer and business publications, including the Chicago Tribune, Chief Investment Officer, Crain’s Chicago Business, Crain’s New York Business, Working Woman, Working Mother, Inc., USNews.com, and many others. She has authored seven books: four on business growth and three on family travel. The Career Lattice was published in mid-2012 by McGraw Business. Cleaver is a member of 85 Broads, the American Society of Journalists and Authors, and contributed pro bono professional services to the Women’s Business Development Center in Chicago.

Designing the groundbreaking Working Woman Top 25 Companies for Executive Women list in 1998 and managing it for five more project cycles led her to develop the proprietary MOVE methodology that equips groups to advocate for women in their industries. This methodology stresses the business imperative for recruiting, retaining, and advancing women because more women mean more sales, profits, and growth. MOVE is the standard for promoting women in three industries.

Because facts don’t speak for themselves, Joanne and the Wilson-Taylor team help clients develop compelling, timely messages and deliver those messages to key audiences through media interviews, social media, bylined articles, opinion pieces, and other modes of strategic outreach.

About Our Presenter

Wilsontaylorlogo
Wilson-Taylor Associates, Inc. is led by Joanne Cleaver. Joanne and the Wilson-Taylor team help clients develop compelling, timely messages and deliver those messages to key audiences through media interviews, social media, bylined articles, opinion pieces and other modes of strategic outreach.