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Industrynewsletter firmgrowth

IGNITE FIRM GROWTH WITH CONTENT MARKETING, INTERACTIVE CONTENT AND PARTNERSHIPS

Cost Free
Presentation Length 1.0 hour

Recorded DateSeptember 21, 2016
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

There is a constant struggle within accounting firms to balance time between working in the business and working on the business. Working on the business often falls by the wayside, and client work persistently pushes to the forefront. However, every firm has a constant need to replace natural attrition and meet growth goals. The goal of integrated growth strategies is to help firms efficiently produce campaigns that help build long-term practice growth. In this webinar you will learn how to make room for quality growth and forge partner alignment for easily attainable growth goals. You will also learn about the importance of a consistent content marketing strategy, get tips on building a robust marketing database, follow key performance indicators to track campaign success, see a campaign example from a CPA firm, and discover how you can leverage integrated digital marketing tools to streamline your efforts, decreasing time associated with producing consistent communications.

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Barry J Friedman, CPA is the Founder and CEO of Industry Newsletters, a digital communications platform specializing in accounting and payroll firms. He brings more than 35 years of experience in accounting and marketing. Barry was one of the founders of BizActions, a newsletter platform built for professional service industries, which was acquired by Thomson Reuters in 2012. Prior to that, he was the Managing Partner of Friedman & Fuller CPAs, an accounting and business consulting firm, which was sold to American Express. He earned an MBA from Loyola College and taught Financial Management in their Executive MBA program for 3 years.

About Our Presenter

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IndustryNewsletters (IN) provides professionals with digital marketing tools and automated email newsletter campaigns. IndustryNewsletters (IN) understands the growth challenges faced by accounting firms and offers innovative digital marketing solutions to meet those needs. The IN platform builds the professional's database into a pipeline that is consistently nurtured with engaging content and automatically delivers real-time click-through lead alert notifications on key content. IN was founded by Barry J. Friedman, CPA, who managed CPA firms for over 25 years before entering the digital marketing industry. Barry brings his firm management experience and 15 years’ digital marketing experience IN’s virtual team of over 40 employees.